Google PPC
Google ads built around real business goals.
We plan and manage Google ad campaigns for small and medium businesses — focused on the searches, pages and outcomes that actually matter for your business.
Why google ppc matters
Google ads can be a powerful way to get in front of people who are already looking for what you do. The difference between Google ads that work and Google ads that quietly burn budget usually comes down to strategy, structure and tracking.
We take time to understand your business, your audience and the actions you want people to take. From there we build campaigns around the right keywords, locations and offers — and keep refining based on what’s actually working.
No black-box agency reports. No vague promises. Just practical Google ads management with clear updates and honest advice along the way.
As a Google Ads and digital marketing expert in Durham, we work with businesses across Durham, the North East and the wider UK that want a marketing expert who pairs Google ads with the rest of their marketing.
Problems we solve
Google ads are eating budget with little to show.
We review the account, restructure campaigns and tighten targeting so spend works harder.
We don’t know which keywords matter.
We do proper keyword research so campaigns are built around what your customers are really searching for.
Our enquiries dry up when we pause ads.
We help build longer-term visibility alongside ads, so the business isn’t fully dependent on paid traffic.
We don’t understand the reporting.
We explain what’s happening in plain English and what we recommend next.
What's included
Perfect for
How it runs
Review
We look at your current account, goals, website and customer journey.
Plan
We agree budgets, campaign types, keywords and what success looks like.
Launch
We build campaigns, write the ads and make sure tracking is in place.
Optimise
We monitor performance, refine targeting and update you regularly.
Good questions
How much budget do I need for Google ads?+
It depends on your industry, location and the competition for your keywords. We’ll recommend a sensible starting budget based on your goals, not a one-size-fits-all number.
Do you manage Performance Max campaigns?+
Yes — where they suit your business. We’ll always be honest about whether a standard Search campaign is a better starting point.
Can you help with conversion tracking?+
Yes. We’ll review what tracking is in place and guide what needs setting up so the data we report on is actually meaningful.
Will my ads show up straight away?+
Usually yes. Google ads can start showing within hours of going live, but it takes a few weeks of data to optimise properly.
Can I run Google ads and Meta ads together?+
Absolutely. They work really well together — Google captures active demand while Meta builds awareness and interest.
Pairs well with
Marketing works best when channels talk to each other. Here's what we'd usually run alongside Google PPC.
Ready to make google ppc actually work?
Tell us a bit about your business and we’ll come back with a clear, friendly plan.
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Google PPC
Google ads that send the right people to your website at the right moment.