Email Marketing
Email marketing that keeps your business front of mind.
We help small and medium businesses use email marketing to stay visible, nurture customers, promote offers and encourage more enquiries, bookings and repeat purchases.
Why email marketing matters
From regular campaigns and newsletters to welcome emails, abandoned cart reminders and winback flows, we’ll help you make better use of the audience you already have.
Your email list is one of the most valuable marketing assets your business can own. Social media reach can change. Ad costs can rise. But your email list gives you a direct way to stay in touch with people who already know your business — past customers, warm enquiries, website visitors, subscribers and people who have shown interest before.
The problem is that many businesses either don’t email their list at all, only send emails when they remember, or send campaigns with no clear plan behind them. That’s where Happy Social Marketing can help.
We plan, write, design and schedule email campaigns that feel on-brand, useful and easy to act on. We can also help set up key automations where your platform allows, so new subscribers, abandoned carts or past customers are followed up with more consistently. The aim is simple: to keep your business visible, build trust and help more people take the next step.
As an email marketing expert and Klaviyo expert in Durham, we support businesses across Durham, the North East and the wider UK — pairing email with paid social so your marketing works together rather than in silos.
Problems we solve
We have a list, but we don’t use it properly.
We help you create a clear plan for staying in touch with subscribers, customers and enquiries, so your list becomes a useful marketing channel rather than something sitting untouched.
We only email when we have an offer.
Offers are useful, but email can do more than sell. We plan a mix of helpful, educational, trust-building and promotional emails that support your wider marketing.
Nobody has time to write the emails.
We can plan, write, design and schedule your campaigns for you, so email marketing actually gets done consistently.
We’re relying too much on paid ads.
Email helps you keep speaking to people who already know your business — supporting repeat purchases, warmer enquiries and stronger customer relationships over time.
What's included
Perfect for
How it runs
Review
We look at your current email platform, list, past campaigns, existing automations and wider marketing activity.
Plan
We create a clear campaign plan based on your goals, audience, offers, seasons and customer journey.
Create
We write, design and schedule your emails, making sure they feel on-brand and easy to read on mobile.
Improve
We review opens, clicks, sales or enquiries where available, and recommend what to test or send next.
Good questions
Which email platforms do you work with?+
We can work with common platforms such as Klaviyo, Mailchimp, Brevo and Go High Level, depending on your business and website setup.
Do you write the email copy?+
Yes. We can plan, write, design and schedule your email campaigns inside your email platform.
Can you set up automations?+
Yes, where your platform and data allow. This may include welcome emails, abandoned cart emails, winback emails or nurture sequences.
Will my emails land in the inbox?+
We follow email marketing best practice, but inbox placement can never be guaranteed. Deliverability depends on list quality, sender reputation, domain setup and engagement.
How quickly will email marketing start working?+
It depends on your list size, list quality, platform setup and offer. Email marketing works best when it is consistent and connected to your wider marketing strategy.
Pairs well with
Marketing works best when channels talk to each other. Here's what we'd usually run alongside Email Marketing.
Ready to make email marketing actually work?
Tell us a bit about your business and we’ll come back with a clear, friendly plan.
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